Persys Group Donates Flea Market Proceeds to Seedling Project for Wildfire Recovery
Employee-Driven Resource Circulation Program
Promoting ESG Initiatives and Expanding Social Value
On November 12, Persys Group announced that it will donate all proceeds from its in-house flea market event, "SECOND CHANCE," to a seedling donation project aimed at restoring areas affected by wildfires.
Persys Group held the in-house flea market in September to commemorate "Resource Circulation Day." The event was designed to give "a second chance" to discarded items and the environment by assigning new value to them.
Employees of Persys Group are looking over donated items at the company's flea market event, "SECOND CHANCE." Persys Group
View original imageThe event featured several activities, including the sale of items donated by employees and in-house inventory, an employee-participation auction of management's cherished items, food booths, and ESG (Environmental, Social, and Governance) quiz and exhibition booths.
The proceeds from the event, totaling 40.56 million won, will be used to produce and donate climate-resilient seedlings to wildfire-affected areas. This seedling donation project is being carried out in collaboration with the social venture company Tree Planet. Instead of traditional seeding, the project will produce tissue-cultured seedlings, which have higher survival and productivity rates, and after acclimatization and hardening, these will be donated and planted in wildfire-affected areas next spring.
In addition, Persys Group donated any remaining items from the event to Goodwill Store, further promoting the value of resource circulation.
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A company representative stated, "Persys Group will continue to promote various ESG initiatives to advance sustainable management and foster a healthy organizational culture."
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