[Today's New Product] Matcha Craze... Seoul Milk Launches "King Matcha Espresso"

Espresso and Domestic Milk Added to Organic Korean Matcha
Matcha Market Grows from $3.84 Billion to $4.24 Billion

On November 12, Seoul Milk Cooperative announced the launch of its new product, "King Matcha Espresso."

"King Matcha Espresso" features domestically produced organic matcha, a shot of Colombian espresso, and 40% domestic raw milk. Seoul Milk Cooperative decided to introduce this product in response to the recent global surge in matcha popularity. In fact, the global matcha market grew by approximately 11%, from about 3.84 billion dollars last year to around 4.24 billion dollars this year. Sales of matcha products at major convenience stores have also continued to rise, increasing four to five times compared to the previous year.

Seoul Milk Cooperative's new product 'King Matcha Espresso'. Provided by Seoul Milk Cooperative.

Baek Young, Deputy Manager of the Dairy Beverage Marketing Team at Seoul Milk Cooperative, stated, "We developed this new product by combining matcha with espresso and milk so that the younger generation, who are driving the trend, can enjoy matcha in a more refined way." He added, "With Seoul Milk Cooperative's high-quality raw milk as a foundation, this differentiated RTD beverage will offer consumers a new matcha experience."

This content was produced with the assistance of AI translation services.