Lotte Wellfood Hosts 'Pepero Day' Festival in New York, Tens of Thousands Attend

Focusing on Expanding Pepero Day as a Global Celebration of Sharing
Advertising Campaigns Launched in Vietnam, Taiwan, Malaysia, and the Philippines

On November 11 (local time), Lotte Wellfood announced on November 12 that it had held the "Welcome to K-Sweet Holiday" festival at Father Duffy Square in New York.

This event was organized to share "Pepero Day" with global consumers, and tens of thousands of people gathered despite sub-zero temperatures, creating a lively atmosphere. The company stated, "Visitors kept coming to the venue despite the cold weather," and added, "We confirmed global interest in Pepero and Korea's Pepero Day."

People are taking commemorative photos after participating in Lotte Wellfood's "Welcome to K-Sweet Holiday" festival held at Times Square in New York, USA. Provided by Lotte Wellfood.

At the event venue, a large advertisement video and photo zone featuring the idol group Stray Kids as models attracted many fans. Various programs were held on site, including Pepero product tastings, performances, and an OX quiz event. In the sampling zone, leaflets introducing the origins of Pepero Day were distributed along with product samples, and a 2-meter-tall Pepero sculpture and the character "Pero" drew attention. Hundreds of people participated in the OX quiz, answering questions about Korean culture and the brand's history, further enhancing the festive mood. All the Pepero products prepared for the event were completely distributed early on.

Starting with this event in New York, Lotte Wellfood also launched pop-up stores and outdoor advertisements in Los Angeles, Vietnam, Taiwan, Malaysia, the Philippines, and Thailand. In Korea, the company operated the "Find the Pepero Hidden by Stray Kids!" event train on Seoul Subway Line 2. This year's Pepero season advertising campaign video surpassed 150 million cumulative views.

This content was produced with the assistance of AI translation services.