Netmarble·Coway Chairman Bang Junhyuk Creates 'Social Value' Through Social Contribution

Operation of Netmarble Rowing Team and Coway Blue Wheels

Netmarble·Coway Chairman Bang Junhyuk

Netmarble·Coway Chairman Bang Junhyuk is taking the lead in creating social value through social contribution activities.

According to Netmarble on November 7, the Netmarble Cultural Foundation, chaired by Bang, has been making various efforts to establish games as positive cultural content that go beyond mere entertainment.

The Netmarble Cultural Foundation operates the "Game Communication School" project, which helps facilitate communication between families and generations by suggesting ways for parents and children to enjoy games together.

The foundation is also committed to nurturing talent to lead the game industry. It runs programs such as the "Game Exploration Team," which provides information to help young people interested in game-related careers better understand different roles in the gaming industry and lay the groundwork for future career planning.

In March, the foundation established the "Netmarble Game Museum" to shed new light on the game industry and its culture.

Bang also pays close attention to supporting the socially disadvantaged, including people with disabilities. In 2018, Netmarble became the first in the game industry to launch the "Netmarble Rowing Team." The team provides athletes with disabilities with training environments and employment opportunities, helping them focus on their sport and achieve independence as members of society.

Since its founding, the Netmarble Rowing Team has steadily achieved results. Last year, two members of the team were selected for the national team and participated in the "2024 Paris Paralympic Games." At the recently held "45th National Para Games," the team won a total of 12 medals (9 gold and 3 silver).

Coway is also actively supporting sports for people with disabilities. In 2022, Coway established the wheelchair basketball team "Coway Blue Wheels." All members of the wheelchair basketball team are employed by Coway, allowing them to focus on their sport in a stable environment.

A Netmarble representative stated, "Through various activities, Netmarble and Coway are practicing sustainable management that pursues not only economic performance but also social value."

This content was produced with the assistance of AI translation services.