CJ Freshway Unveils Dining Solution Content in Collaboration with Geumbyeol Beer

Content Created in Collaboration with Gourmet Curation Platform "Metizen"
Star Chefs Unveil Pairing Menus

On November 7, CJ Freshway announced that it has released collaborative content created in partnership with Geumbyeol Beer, a food material distribution client, and the gourmet curation platform Metizen.

This project aims to enhance brand awareness by highlighting the popular menu items and core concepts of dining franchise brands. The plan is to proceed sequentially with a variety of dining franchise brands.

Dining Solution Content_Chefs Se Deuk Oh (right) and Wonil Lee. Provided by CJ Freshway.

The first content release features chefs Se Deuk Oh and Wonil Lee. Under the concept of a "Gourmet Gathering," they introduced signature menu items and drink pairings at Geumbyeol Beer locations, producing both a video and an interview article. The content was released simultaneously on the official websites and social media channels of CJ Freshway, Metizen, and Geumbyeol Beer.

The chefs recommended hot crispy chicken, tomato hangover pasta, and hot pepperoni pizza as dishes that pair well with Geumbyeol Beer's signature draft lager, "Geumbyeol Saeng Lager."

CJ Freshway plans to continue expanding customer-tailored marketing activities through collaboration with various external partners. By transforming client companies' business competitiveness into content and spreading it across multiple channels, the company aims to establish a conversion structure where content consumption leads directly to brand consumption.

This content was produced with the assistance of AI translation services.