"Mobile Live Commerce Success" CJ OnStyle Posts Q3 Operating Profit of 12.6 Billion Won, Up 37.5% YoY

Expansion of Content IP Competitiveness and Product Portfolio
Achieving Growth in Both Scale and Profitability

CJ OnStyle continued to achieve growth in both revenue and operating profit, driven by the expansion of mobile live commerce transaction volume.

According to CJ ENM on November 6, CJ OnStyle (Commerce) reported provisional third-quarter revenue of 355.7 billion won, up 6.5% from the same period last year. During the same period, operating profit rose by 37.5% year-on-year to 12.6 billion won.

The growth of mobile live commerce is believed to have driven these results. In the third quarter, mobile live commerce transaction volume reached 117.9 billion won, a 62.8% increase compared to the previous year. The company explained that the popularity of new large-scale IPs such as 'Eun Se's Wonderful Discoveries' hosted by Ki Eunse and 'Too Much Show' hosted by Kim Hoyoung, the strengthening of collaboration strategies with influencers, and the expansion of the product portfolio in categories such as beauty and health supplements contributed to broadening the customer base.

Going forward, CJ OnStyle plans to enhance curation through major promotions such as 'Come On Style' and 'Fashion Week,' and proactively respond to year-end peak season demand to improve profitability. The company will first collaborate with brands such as 'Pop Mart,' known for the Labubu character, to attract new mobile customers and increase their time spent on the platform. Through these efforts, CJ OnStyle aims to expand its IP portfolio across mobile, TV, and OTT channels. In addition, the company will extend its same-day delivery service-which ensures orders are delivered on the day they are placed-to mobile live commerce, providing a fast and differentiated shopping experience.

This content was produced with the assistance of AI translation services.