Daejeon Tourism Organization Recruiting “Daejeon Mate” Pilot Group Participants
Personalized Travel Itinerary Recommendations
First 1,000 Participants Recruited Until November 30
The Daejeon Tourism Organization is recruiting the first 1,000 participants for the “Daejeon Mate” pilot group, a public service that analyzes individual travel preference data to recommend personalized travel destinations by itinerary.
Until November 30, the Daejeon Tourism Organization will be recruiting participants for the “Daejeon Mate” pilot group, a MyData-based personalized tourism recommendation service developed in collaboration with the Korea Institute of Science and Technology Information (KISTI) and the Small Enterprise and Market Service (SEMAS), and will begin its trial operation.
In particular, the service aims to enhance visitor convenience and boost local spending by offering additional cashback benefits when tourists make purchases in nearby commercial districts using digital Onnuri gift certificates during their trips.
The “Daejeon Mate” service was created through the cooperation of the three organizations. The Daejeon Tourism Organization built the database of Daejeon’s tourist attractions and provided the core content for the service, while the Small Enterprise and Market Service supported win-win growth with local small businesses by integrating the digital Onnuri gift certificate service and securing funds for cashback.
The Korea Institute of Science and Technology Information (KISTI) oversaw the overall platform operation, service planning, and development, providing the technical foundation.
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Kim Yongwon, Acting President of the Daejeon Tourism Organization, stated, “We expect that ‘Daejeon Mate’ will increase visitor satisfaction by offering Daejeon’s diverse tourism resources tailored to individual preferences, while also boosting sales for local small businesses and contributing to the revitalization of the regional economy.”
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