Guri City, Commercial Area Revitalization Foundation, and Lotte Mart Sign “Win-Win Cooperation Agreement”
Initiative Launched to Strengthen Small Business Competitiveness
Collaboration Begins for “Coexistence” in the Local Commercial District

Guri City in Gyeonggi Province (Mayor Baek Kyunghyun) announced on the 4th that it had signed the “Guri City, Guri City Commercial Area Revitalization Foundation, and Lotte Mart Win-Win Cooperation Agreement” on the 3rd at the large conference room on the 4th floor of the Guri City Women's Happiness Center, with the participation of the Guri City Commercial Area Revitalization Foundation and Lotte Shopping Co., Ltd. Lotte Mart Business Division.

Baek Kyunghyun, Mayor of Guri (center), signed the "Guri City, Guri City Commercial Area Revitalization Foundation, and Lotte Mart Win-Win Cooperation Agreement" on the 3rd at the large conference room on the 4th floor of the Guri City Women's Happiness Center, with the participation of the Guri City Commercial Area Revitalization Foundation and Lotte Shopping Co., Ltd. Lotte Mart Business Division. Provided by Guri City

Baek Kyunghyun, Mayor of Guri (center), signed the "Guri City, Guri City Commercial Area Revitalization Foundation, and Lotte Mart Win-Win Cooperation Agreement" on the 3rd at the large conference room on the 4th floor of the Guri City Women's Happiness Center, with the participation of the Guri City Commercial Area Revitalization Foundation and Lotte Shopping Co., Ltd. Lotte Mart Business Division. Provided by Guri City

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This agreement was promoted to establish a win-win cooperation system in which large retail companies and local commercial districts grow together through coexistence rather than competition, and to support the strengthening of competitiveness for small business owners in the region.


Under the agreement, the three organizations have agreed to work together to create a sustainable local economic ecosystem based on mutual trust and cooperation, by strengthening the capabilities of local small business owners, promoting joint projects for the revitalization of commercial areas, and expanding contributions to the local community.


Through these efforts, it is expected that the local commercial district will develop beyond a simple consumer space into a hub of urban vitality and a community-centered space.


The agreement ceremony was attended by Baek Kyunghyun, Mayor of Guri and Chairman of the Guri City Commercial Area Revitalization Foundation, Kim Changyong, Head of Production and Supply Chain Management (SCM) at Lotte Mart, as well as the Senior Vice President of the Guri Traditional Market Merchants Association, the President of the Guri City Small Business Association, the President of the Guri City Alley Merchants Association, the President of the Shintopyeong Food Street Merchants Association, and the President of the Guri Station Alley Merchants Association.


The participants reaffirmed their commitment to realizing “coexistence between local commercial districts and large retail companies” and to fostering a thriving local economy by exchanging the agreement documents and taking commemorative photos.



Mayor Baek Kyunghyun stated, “This agreement will serve as a meaningful starting point for local commercial districts and large retail companies to move toward a relationship of coexistence rather than competition,” adding, “Guri City will continue to actively develop win-win cooperation models involving both the public and private sectors, so that small business owners can establish themselves as the driving force of a vibrant local economy.”


This content was produced with the assistance of AI translation services.

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