Boseong County Benchmarks Shizuoka, Japan in Bid for Global Growth of 'K-TEA Boseong Matcha'

Advancing the Jeonnam Tea Industry
and Linking with Tourism Resource Projects

Boseong County in South Jeolla Province recently announced that it conducted a benchmarking training program titled "K-TEA Boseong Matcha Global Growth" during a visit to Shizuoka Prefecture, Japan.

This training was a strategic move to respond to the rapidly changing global matcha market, strengthen the competitiveness of Boseong's tea industry, and enhance its added value. A total of 23 participants, including members of the Boseong Tea Producers Cooperative and related public officials, took part to learn about Japan's advanced tea manufacturing technologies and marketing strategies.

The delegation is inspecting the smart processing and quality control system at the Shizuoka Prefectural Tea Industry Research Center. Provided by Boseong County

Shizuoka is a world-renowned tea hub, accounting for about 40% of Japan's total tea production. The region has established a high value-added industrial structure based on quality standardization, scientific production management, and a systematic distribution system.

Through this training, the county plans to comprehensively benchmark matcha cultivation and productivity improvement technologies, smart processing and quality control systems, and global distribution and marketing strategies to further advance and globalize the "K-TEA Boseong Matcha" industry.

The main schedule included a visit to the Shizuoka Prefectural Tea Industry Research Center to share the latest research achievements in tea varietal improvement and cultivation technology. The delegation also toured advanced production sites such as the Stsuka Solar Tea Garden, which features agrivoltaic solar panels, and the Obuchi Sasaba terraced tea fields, to observe models of technological innovation in tea production.

A county official stated, "Shizuoka is a global tea industry city where tradition and cutting-edge technology are integrated, and it resembles the future direction that Boseong aspires to. We will actively reinterpret and apply the advanced tea manufacturing technologies and quality control know-how gained from this benchmarking to the Boseong matcha industry."

Meanwhile, Boseong County is working to expand smart processing facilities, establish eco-friendly matcha cultivation complexes, and advance the tea industry through various projects. The county is striving to complete an integrated tea industry system that connects production with experience, tourism, and export, aiming to elevate Boseong as the 'global capital of green tea.'

This content was produced with the assistance of AI translation services.