Gyeonggi Tourism Organization to Attract 5,000 Chinese Group Tourists by Year-End
The Gyeonggi Tourism Organization's "Real Korea Gyeonggi Welcome Campaign," launched at the beginning of the year, along with its proactive efforts to attract more group tourists from China, have begun to yield results.
The Gyeonggi Tourism Organization announced on November 4 that, following the implementation of the visa-free policy for Chinese group tourists on September 29, more than 3,000 group tourists entered the country over the course of one month until the end of October. An additional 2,000 are expected to arrive by December.
The additional 2,000 visitors are scheduled to stay in cities such as Yongin, Suwon, Pyeongtaek, Gimpo, Goyang, and Paju, and will visit nearby restaurants, convenience stores, and shopping malls.
They will also participate in a variety of local tourism programs, including visits to the Imjingak tourist site in Paju and the Samsung Innovation Museum.
Group tourists from China visiting Gyeonggi Province are watching a performance at the Yeoju Ogoknaru Festival venue. Provided by Gyeonggi Tourism Organization
View original imagePrior to the implementation of the visa-free policy for Chinese tourists, the Gyeonggi Tourism Organization engaged in a range of initiatives starting in June: joint live commerce promotions with Trip.com, China's largest travel platform; summer marketing campaigns in Gyeonggi Province in partnership with Tongcheng Travel, a leading Chinese travel platform; sales initiatives and MOUs to develop the group tourism market in China's western inland region; and joint marketing activities with Trip.com targeting the National Day Golden Week holiday from September to October.
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Cho Wonyong, CEO of the Gyeonggi Tourism Organization, stated, "As demand for travel to Korea continues to rise due to the visa-free policy for Chinese tourists, the spread of the Korean Wave, and events such as APEC, we will continue to strengthen our efforts to attract tourists from key markets such as Greater China, Japan, and Southeast Asia. This will be achieved through joint marketing with major travel platforms tailored to each market and the development of new travel products in collaboration with the tourism industry."
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