"Sudden Subzero Temperatures" Send Sales of This Item Soaring 391% Amid Cold Snap

JAJU Heat-Generating Series Sales Surge 391% at Shinsegae International
October 17-31 Sales
Fashion Up 490%, Bedding Up 204% Year-on-Year

Shinsegae International's lifestyle brand JAJU announced on the 3rd that sales of cold-weather products, such as heat-generating fashion and heated bedding, have significantly increased since mid-last month due to the sudden drop in temperature.

From October 17 to 31, sales of the 'JAJU Heat-Generating' series rose by 391% compared to the same period last year, and by 122% compared to the previous 15 days (October 2 to 16). By category, sales of heat-generating fashion items increased by 490%, while bedding sales grew by 204% year-on-year.

Shinsegae International's lifestyle brand JAJU announced on the 3rd that sales of cold-weather products such as heat-generating fashion and heated bedding have significantly increased since mid-last month due to the sudden drop in temperature. Photo by Shinsegae International

Typically, demand for heat-generating functional products rises in early November, when the daily temperature difference becomes more pronounced. This year, however, the early cold snap that arrived in mid-October, reminiscent of early winter, caused sales to surge more than ten days earlier than usual.

The best-selling item during this period was the 'Heat-Generating Pajama Set,' which was released for the first time this year with added heat-generating functionality. Made with dralon yarn, which excels at moisture absorption and heat generation, this pajama set helps prevent body temperature from dropping during sleep.

The product with the highest sales growth during the same period was the 'Heat-Generating Comforter,' which saw sales rise by 204% year-on-year. It was launched in two styles: the 'Heat-Generating Wool Cotton Comforter,' filled with French wool, and the 'Heat-Generating Microfiber Comforter,' which uses heat-generating fiber filling that provides about 1.8 times more warmth than standard comforters.

Heat-generating innerwear and other fashion items also sold rapidly. During this period, women's U-neck bra camisoles, soft ribbed long-sleeve T-shirts, and soft ribbed turtleneck T-shirts recorded high sales.

A representative from Shinsegae International JAJU stated, "The sudden cold weather has led to a noticeable increase in sales of heat-generating functional products," adding, "As heat-generating items have become winter essentials for modern consumers, we have developed them to be healthier and more comfortable to wear and use."

This content was produced with the assistance of AI translation services.