[Today's New Product] Chewy Texture and Spicy Broth... "Hanwoo Yanghaejangguk" Launched at Traders

Shinsegae Food Collaborates with Junganghaejang to Develop Convenient Hangover Meal
Over 20,000 Packs Sold Since Its Launch in August

On November 3, Shinsegae Food announced that it will launch the convenient hangover soup meal, "Hanwoo Yanghaejangguk," developed in collaboration with the domestic hangover food brand Junganghaejang, at Emart Traders.

Shinsegae Food is expanding to offline channels by releasing "Junganghaejang Hanwoo Yanghaejangguk," which was introduced through e-commerce channels in August, at Emart Traders locations nationwide. "Junganghaejang Hanwoo Yanghaejangguk" features a spicy flavor, combining Korean beef bone broth with beef tripe, dried radish greens, bean sprouts, and green onions, enhanced with soybean paste and chili oil.

Shinsegae Food Junganghaejang Hanwoo Yanghaejangguk. Provided by Shinsegae Food.

This product is a frozen ready meal made using a rapid freezing method, allowing consumers to enjoy the original texture and flavor of the ingredients. The price is 17,980 won for a pack of three. A Shinsegae Food representative stated, "Since its launch, cumulative sales of Junganghaejang ready meals have exceeded 20,000 packs," adding, "Thanks to the positive response from consumers who want to conveniently enjoy Junganghaejang's popular menu items at home with the same taste and quality as in stores, we decided to launch the product at Emart Traders, which is frequently visited by families."

This content was produced with the assistance of AI translation services.