Korea Creative Content Agency and LG Electronics Sign Agreement to Expand Global Distribution of K-Content

K-Content to Be Broadcast via "LG Channel"
"K-Planet" to Be Held in Australia Next Month

Hyunseok Yoo, Acting President of the Korea Creative Content Agency (left), and Byungha Cho, Executive Vice President and Head of LG Electronics webOS Platform Business Center

The Korea Creative Content Agency and LG Electronics have joined forces to expand the global distribution of K-content.

The Korea Creative Content Agency announced on the 31st that it had signed a business agreement with LG Electronics at the company's headquarters in Yeongdeungpo-gu, Seoul, on the 30th.

The two organizations will deliver K-content to global audiences through LG Electronics' advertising-based free streaming service (FAST), LG Channel. FAST is regarded as a new distribution channel alongside OTT platforms, as it enhances accessibility for global viewers by providing local language subtitles and recommendation algorithms.

The organizations will broadcast major events such as K-Expo and K-Content Expo on LG Channel. They also plan to share Hallyu events, including K-pop concerts, in real time.

Yoo Hyunseok, Acting President of the Korea Creative Content Agency, stated, "This is the first step in expanding the distribution channels for K-content through public-private cooperation."

The initiative will begin with "K-Content Planet," to be held in Sydney, Australia, from November 2 to 8. The Korea Creative Content Agency will host IP exhibitions, K-beauty and food experiences, and performances by NMIXX and ONF.

This content was produced with the assistance of AI translation services.