4by4 to Unveil 'AI PIXELL Stream' at Japan's Largest Broadcast Equipment Exhibition

4by4, a content AI solutions company, announced on October 31 that it will unveil its new product, "AI PIXELL Stream," which enhances the quality of real-time streaming video, at Inter BEE 2025, Japan's largest broadcast and media technology exhibition.

AI PIXELL Stream is a new product capable of real-time processing. Most video quality enhancement solutions based on AI models require multiple steps: converting video data into a processable format, improving the video through inference and generation processes, and then reassembling it into a video. This made it difficult to enhance video quality in real time.

AI PIXELL Stream dramatically reduces the processing time at each stage of quality enhancement, enabling real-time processing even for live streaming data. By using this product, video quality can be immediately improved for live content where a sense of presence is crucial, such as sports broadcasts, news, live performances, and streamer live content.

Bae Seongwan, Head of the Solutions Division at 4by4, said, "Inter BEE 2025 will be an opportunity to showcase the innovation and efficiency of 4by4's real-time video quality enhancement technology to the industry." He added, "At the exhibition booth and technical demonstration events, visitors will be able to see firsthand how AI PIXELL Stream is integrated into live streaming workflows."

This content was produced with the assistance of AI translation services.