LG Electronics Enhances Customer Experience and Premium Brand Value Through Culture and Art Campaign

Talk and Live Concert Held at the National Museum of Modern and Contemporary Art on the 29th
Speakers Included Lucid Fall, PhD in Engineering and Singer
Talk Concert Explores the Intersection of Technology and Art
"Bringing the Value of Art into Life" - Art for You Campaign
Supporting Artistic Development Through Artist Sponsorship and In-store Exhibitions

On October 29, LG Electronics announced that it had hosted a talk and live concert at the outdoor museum yard of the National Museum of Modern and Contemporary Art in Seoul, inviting LG Electronics customers and museum members.

LG Electronics is expanding customer experiences and enhancing its premium brand value through culture and arts campaigns. On the 29th, a talk concert titled "How Can AI Technology and Art Be Connected?" was held at the outdoor museum yard of the National Museum of Modern and Contemporary Art in Seoul, attended by Professor Jinjoon Lee of KAIST, PhD in engineering and singer-songwriter Lucid Fall, among others. LG Electronics

The first part of the event, held in the form of a talk concert, was centered on the theme, "How can artificial intelligence (AI) technology and art be connected?" Speakers included Lee Jinjun, Professor at KAIST Graduate School of Culture Technology; Lucid Fall, PhD in Engineering and singer-songwriter; Choi Hoyoung, Head of the AI Research Lab at LG Electronics; Hanna Shin, fashion designer; and Hong Iji, curator at the National Museum of Modern and Contemporary Art. They emphasized that AI is naturally integrating into everyday life, serving not only as a tool for convenience but also as a medium for creating a more meaningful life. They also highlighted that AI is becoming a creative partner in various fields such as fashion and music.

The second part featured a live concert under the theme "Sound, Art, Technology Connected," with performances by singers Sumin, Kirara, and the band Glen Check. The artists delivered a special performance that brought together technology and art, captivating the audience with unique sounds created using electronic instruments.

LG Electronics also provided opportunities for attendees to experience a variety of products firsthand, including the StanbyME 2, Aero Furniture, Gram Pro, and tiiun mini.

The event was held as part of LG Electronics' "Art for You" campaign, under the slogan "Bringing the Value of Art into Life." This campaign aims to add value to everyday life through the convergence of technology and art, spotlighting works by masters of Korean contemporary art as well as emerging artists, and supporting the sustainable development of the arts.

LG Electronics is also sponsoring the retrospective exhibition of the late Kim Tschang-Yeul, the "Water Drop Painter," currently underway at the National Museum of Modern and Contemporary Art in Seoul. At the LG Electronics flagship store D5, which opened in Gangnam-gu, Seoul in August, the company is exhibiting Kim's works alongside media art created with transparent OLED technology, offering visitors an inspiring experience of contemporary art. Recently, LG Electronics has expanded the screening of videos featuring Kim Tschang-Yeul's works to 64 major LG Electronics Best Shop locations nationwide.

Since 2022, LG Electronics has participated as a global partner of the world-renowned art fair "Frieze." The company has also formed a partnership with the National Museum of Modern and Contemporary Art (MMCA), and from this year will sponsor the "MMCA x LG OLED Series" exhibition for three years. The exhibition by media artist Chusu began on August 1 and will run until February 1 next year.

Jung Sujin, Head of Brand Communications at LG Electronics Korea Sales Division, emphasized, "Art and technology are closely intertwined; technology is inspired by art, and art is realized through technology," adding, "We will continue to develop innovative brand activities so that customers can experience art in their daily lives."

This content was produced with the assistance of AI translation services.