K-Bank Launches ONE Check Card and Rolling Farm Installment Savings Advertisements

Advertisements at Bus Stops and Subway Stations Near Major University Districts in Seoul Until November 30
Various Activities of University Student Creators Can Be Found on the Official Instagram Page

K-Bank announced on October 30 that the first group of "University Student Creators" has begun promoting K-Bank products through advertisements at bus stops and subway stations near major universities in Seoul.

This campaign marks the official start of offline activities for the first group of "K-Bank University Student Creators," which was launched at an inaugural ceremony in August. The creators themselves participated as models, highlighting the appeal of K-Bank’s popular products from the perspective of Generation Z.

Focusing on the "ONE Check Card" and the "Rolling Farm Installment Savings," the advertisements feature messages and cute images that reflect university students’ spending patterns and lifestyles. The creators’ unique poses and expressions, enhanced by props that showcase each product’s features, draw particular attention.

The ONE Check Card, which is popular among Millennials & Gen Z for its customizable cashback benefits, is advertised by showcasing different consumption patterns for each individual. The campaign depicts various distinctive shopping styles that resonate with Generation Z, such as choosing clothes in offline stores or unboxing parcels after online shopping.

The ONE Check Card surpassed one million issued cards in less than a year since its launch and was ranked as the most popular check card in the first half of this year by CardGorilla, a specialized card product platform.

The "Rolling Farm Installment Savings," which allows users to receive monthly interest even though it is an installment savings account, uses props representing eight types of fruits, such as cherries and bananas, depending on the savings amount. Instead of receiving interest at maturity, users can enjoy a flexible savings plan with a 2.5% annual interest rate paid monthly, which is expressed through a variety of free-spirited poses.

This advertising campaign will be displayed until November 30, focusing on areas frequently visited by people in their 20s. It aims to convey a young and vibrant image through bus stops and subway stations near major university districts, as well as in Gangnam, Seongsu, and Euljiro.

Meanwhile, the university student creators are carrying out various projects, such as producing Instagram Reels themed around the Rolling Farm Installment Savings. Their activities can be followed on the official Instagram page.

A K-Bank representative stated, "Since the university student creators themselves modeled in these advertisements, we expect them to resonate with their peers. Going forward, we plan to introduce a variety of content that reinterprets K-Bank’s products and services from the unique perspective of Generation Z."

This content was produced with the assistance of AI translation services.