Toss Introduces "Toss Pay" at Shinsegae Duty Free

Expansion of Offline Payment Business
Joint Promotion with Shinsegae

Viva Republica, the operator of Toss, announced on the 29th that it has signed a strategic business agreement with Shinsegae DF for customer-centric digital innovation.

At the business agreement ceremony held on the 28th at the Shinsegae DF headquarters in Jung-gu, Seoul, Seungik Bang, person in charge of Toss FacePay (from left), Pilgyu Jin, head of Toss Pay division, Seunggun Lee, CEO of Toss, Seokgu Lee, CEO of Shinsegae DF, Hyuncheol Kim, head of sales and marketing, and Jongwoo Kwak, marketing manager, are posing for a commemorative photo. Toss

Through this agreement, the two companies will establish a simple payment service based on Toss Pay and promote joint marketing cooperation.

The partnership will strengthen Toss Pay integration both online and offline at Shinsegae Duty Free, and Toss's facial recognition payment service, FacePay, will be introduced at the Incheon Airport and Myeongdong branches.

They will enhance data-driven, personalized customer benefits and offer a new digital shopping experience that spans both online and offline channels.

Toss plans to use this agreement as an opportunity to strengthen its customer-centric payment ecosystem.

By leveraging Shinsegae Duty Free’s distribution network and digital operational capabilities, Toss believes it has gained the opportunity to expand the Toss Pay brand experience and increase customer accessibility.

Seungik Bang, person in charge of Toss FacePay, said, "Through our collaboration with Shinsegae Duty Free, we have created an opportunity to expand Toss Pay across the entire customer shopping and travel experience."

This content was produced with the assistance of AI translation services.