Closer Labs Supplies AI-Based Decision-Making Platform "Deskroom" to APR

Closer Labs, the operator of the artificial intelligence (AI)-based decision-making platform "Deskroom," announced on October 28 that it has signed a supply agreement with global beauty company APR.

Through this agreement, Closer Labs will provide APR with its AI-based decision-making platform Deskroom, supporting data-driven customer experience innovation and accelerating business growth.

Deskroom is a platform that enables AI to automatically structure unstructured data scattered within an organization, allowing for rapid and informed decision-making. In particular, by building customized AI for client companies, Deskroom refines and analyzes various types of unstructured data, such as customer inquiries, operational issues, and internal reports, thereby supporting quick and accurate judgments by both practitioners and decision-makers.

Through this collaboration, Deskroom will develop an ontology-a modeling technique that integrates fragmented data-and AI models tailored to APR, enabling integrated analysis of customer inquiries, orders, and operational data received in multiple languages from around the world. Based on this, key indicators such as voice of customer (VOC) analytics and consultation quality monitoring will be quantified, allowing for significant improvements in customer service quality and operational efficiency.

Deskroom incorporates proprietary ontology technology that enables its AI to function accurately by reflecting the unique data structures and policies of each company. Deskroom's ontology systematically defines organizational data according to where it originates (Source), what units it is composed of (Object), what properties it possesses (Property), and how it should be computed (Metric).

This allows the AI to automatically extract meaningful attributes even from unstructured data and convert them into quantitative metrics. Based on this structure, Deskroom supports AI-driven automation of repetitive work, sales strategy development, product improvement, and operational efficiency, thereby facilitating core decision-making processes.

Park Kyungho, CEO of Closer Labs, stated, "We expect that APR, which is rapidly growing in the global market, will leverage Deskroom to accurately interpret vast amounts of data with AI and lay a solid foundation to become the world's number one beauty company, not just in Korea but globally." He added, "Deskroom will continue to support fast and accurate data-driven decision-making and drive tangible business growth through customized AI for enterprises."

Closer Labs plans to expand the provision of its AI-based decision-making platform to a wider range of industries, starting with this collaboration with APR in the beauty sector.

This content was produced with the assistance of AI translation services.