Ferrari Global CEO Benedetto Vigna Visits Korea: "Korea Is a Key Market"
Ferrari Korea Joint Venture Holds Official Event on the 23rd
Benedetto Vigna, Global CEO of Ferrari, made an official visit to Korea, emphasizing the importance of the Korean market from the brand's perspective.
Ferrari Korea announced on the 28th that CEO Vigna attended the brand’s first official event, the "Ferrari Amalfi Korea Premiere" customer session, held at the Walkerhill Hotel in Seoul on the 23rd.
During his welcoming remarks, CEO Vigna highlighted the significance of the Korean market. He stated, "The passion of Korean customers is unmatched," and added, "Based on our strong trust with our long-standing partner FMK, we have decided to enter the market directly through a joint venture to deliver experiences that perfectly align with Ferrari’s global vision. This new beginning represents Ferrari’s deep commitment to all of you."
Benedetto Vigna, Ferrari CEO (right in the photo), and Kim Kwangchul, CEO of Ferrari Motors Korea, are taking a commemorative photo during their visit to Korea. Provided by Ferrari Korea
View original imageDuring his visit, CEO Vigna also visited Ferrari Korea’s new office, which officially opened in early October, to encourage employees and reaffirm the company’s commitment to a successful leap forward in the Korean market.
The Ferrari Amalfi, unveiled at Ferrari Korea’s first official event, is a "front mid V8 coupe" model. Equipped with the latest 3,855cc twin-turbo V8 engine from the F154 series, it delivers an impressive maximum output of 640 horsepower.
The new joint venture, Ferrari Korea, will oversee all domestic brand operations, including vehicle import and certification, marketing, communications, and dealer network management, in line with Ferrari headquarters’ global strategy.
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FMK, as the dealer partner, will continue to operate existing showrooms and be responsible for vehicle sales and after-sales service at the closest point of contact with customers. Both companies expressed their ambition to provide the best brand experience in the Korean market by maintaining a customer-centric approach based on a strong partnership.
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