Lotte Homeshopping Revamps Sinyudo Station with Its Character "Bellygom"

Public Design Using Bellygom IP:
Photo Zones Created in the Heart of the City
Interior and Exterior of the Station Wrapped with Bellygom and Sub-Character Designs

On October 28, Lotte Homeshopping announced that it had decorated Sinyudo Station on Seoul Subway Line 9, located near its headquarters in Yangpyeong-dong 5-ga, Yeongdeungpo-gu, Seoul, with its own character "Bellygom" and created a photo zone.

Since October 24, the exterior walls of the exits at Sinyudo Station have been wrapped with designs featuring Bellygom, sub-characters Kkonyangi (cat), Jaadochi (hedgehog), and Yeongrongi, the official character of Yeongdeungpo-gu. Wrapping refers to the process of decorating a surface with graphic designs or films.

Exit of Seoul Subway Line 9 Sinyudo Station decorated with Lotte Homeshopping's own character Bellygom. Provided by Lotte Homeshopping

The exit toward Seonyudo Park features Bellygom riding on clouds under the concept of "rest," while the area near the commercial district in the direction of Yangpyeong-dong showcases an energetic scene of Bellygom and the sub-characters under the theme of "joy." Inside the station, Bellygom-themed information boards have been installed to introduce nearby attractions such as "Seonyudo Library" and "Anyangcheon Loess Road."

Previously, in July, Lotte Homeshopping signed a memorandum of understanding (MOU) with the Yeongdeungpo District Office to promote local culture and revitalize the local economy by utilizing Bellygom's intellectual property (IP).

A representative from Lotte Homeshopping explained, "This event was planned to energize the local community and bring everyday joy to citizens through Bellygom's friendly image."

This content was produced with the assistance of AI translation services.