Public Home Shopping Achieves First Results from Regional Win-Win Cooperation Center Support Project

Coaching Completed for 75 Companies in Jeonbuk and Daegu-Gyeongbuk
15 Products Scheduled for Broadcast

Public Home Shopping announced on October 27 that it has achieved its first results from the regional win-win cooperation center support project, which was implemented for the first time this year.

The "Natural Sseuim Lavender 4-Ply Toilet Paper," discovered by the Jeonbuk regional win-win cooperation center, completed its broadcast on October 21. During the 50-minute live TV broadcast, the Natural Sseuim toilet paper recorded an order amount of 90 million won. Produced by Daewang, a toilet paper specialist company located in Gunsan, Jeonbuk, with 38 years of manufacturing expertise, this toilet paper is characterized by domestic production, the use of 100% natural pulp, and the absence of colorants or fluorescent whitening agents.

The regional win-win cooperation center support project is a distribution channel support initiative launched by Public Home Shopping this year in collaboration with the Regional Small and Medium Venture Business Administration. Experts with more than 10 years of relevant experience are appointed and dispatched as regional win-win cooperation officers. They visit the regions directly to discover and nurture outstanding products from small business owners and SMEs.

This year, win-win cooperation officers were assigned to two regions: Jeonbuk and Daegu-Gyeongbuk. In Jeonbuk, 42 companies received coaching and consulting, while in Daegu-Gyeongbuk, 33 companies participated. A total of 15 selected products are scheduled to be broadcast. Notably, five products from Daegu-Gyeongbuk were chosen specifically to support wildfire disaster areas. Additional support, such as preferential commission rates during broadcasts, is also provided.

A representative from Public Home Shopping stated, "From on-site production coaching to commercialization consulting and support for entering TV channels and mobile platforms, this is a practical distribution channel support program that has received high satisfaction from both the regional SME administration and beneficiary companies. We will strive to gradually expand the dispatch program and realize the value of regional win-win cooperation."

This content was produced with the assistance of AI translation services.