Hongcheon County Launches First Shipment of New 'Colorpple' Apple Variety to Address Abnormal Weather Conditions

The Hongcheon County Agricultural Technology Center (Director: Moon Myungseon) announced on October 24 that the domestically cultivated apple variety 'Colorpple,' grown in Hongcheon, has been shipped for the first time this year and will begin being supplied to Neogames Co., Ltd. and Hyundai Department Store.

'Colorpple' apple, a domestically cultivated variety grown in Hongcheon. Provided by Hongcheon County

This shipment marks the first result of a process that began with work agreements and on-site evaluation meetings, during which the variety's excellence was introduced to distribution partners and local farmers, and has now led to production, distribution, and sales.

In 2023, Hongcheon County signed a business agreement with the National Institute of Horticultural and Herbal Science and Neogames Co., Ltd., and through ongoing technical support and distribution channel cooperation, the first shipment of Colorpple apples was achieved this year.

The Colorpple apples shipped this time will be sold online through the Real Farm Market distribution network operated by Neogames Co., Ltd., and will also be available offline at Hyundai Department Store, mainly as small-sized apples for home use, making them easily accessible for single-person households.

'Colorpple' is a variety developed by the Apple Research Center at the National Institute of Horticultural and Herbal Science and was registered in 2019. It is harvested in mid-October and is characterized by its bright red skin, crisp texture, and sweet-tart flavor.

The name 'Colorpple' is a compound of 'color' and 'apple.' It is drawing attention as an alternative variety to address the poor coloration issues caused by increasingly severe abnormal weather conditions nationwide.

Director Moon Myungseon stated, "Hongcheon, with its large temperature differences and abundant sunlight, is an ideal region for the coloration and sugar development of Colorpple apples. Moving forward, we plan to proactively introduce Colorpple, a coloration-focused variety, to prepare for abnormal weather and to secure competitiveness in the mid- and late-season apple market before the shipment of late-season varieties such as Fuji."

This content was produced with the assistance of AI translation services.