[Today's New Arrival] Shinsegae Live Shopping to Launch "Shinsegae Men's Collection" on the 25th

Shinsegae Department Store Launches "Shinsegae Men's Collection"
Staying True to the Basics with Premium Materials and Distinctive Patterns

Shinsegae Live Shopping announced on October 23 that it is launching a new men's brand, "Shinsegae Men's Collection," for the fall season.

Shinsegae Men's Collection is the first brand created by Shinsegae Department Store. Shinsegae Live Shopping has reinterpreted it under license, and the global fashion company Shinsegae International has directly designed the collection.

The brand philosophy of "staying true to the basics" is reflected in all products, excluding unnecessary embellishments and flashy designs. Instead, the collection balances practicality and quality by using premium materials and distinctive patterns. For this season, four types of products made from cashmere and wool will be introduced first.

Shinsegae Men's Collection will be available not only through Shinsegae Live Shopping's broadcasts and app, but also on Shinsegae International's ShinsegaeV platform. The first broadcast, scheduled for 6:30 p.m. on October 25, will feature cashmere jackets and pants.

Shinsegae Live Shopping collaborated for about a year with experts from Shinsegae International, meticulously analyzing existing home shopping bestsellers and key products from Man on the Boon to plan the new lineup.

This launch is an extension of Shinsegae Live Shopping's exclusive product strategy. Starting with women's fashion brands such as Bluefit and Edited, Shinsegae Live Shopping has introduced differentiated products including over 20 types of premium HMR in collaboration with Josun Hotel, cruise packages in partnership with Ulleungdo, and Kiaidi Essence.

Kang Sungjun, Executive Director of Product Division 2 at Shinsegae Live Shopping, said, "Shinsegae Men's Collection is a brand developed through precise analysis of customer purchasing patterns and review data, and it is the men's brand that most strongly embodies the Shinsegae identity."

This content was produced with the assistance of AI translation services.