[New Product of the Day] The Convenience Store Snack Foreigners Prefer Over Banana Milk... Now in "Matcha Flavor" Too

"K-Yogurt" Craze Meets Global Matcha Trend
Premium Yogurt with Jeju Matcha and Low-Sugar Formula

Convenience store GS25 announced on October 22 that it has launched the "YOZM Low-Sugar Matcha Greek Yogurt."

According to the top 10 foreigner food sales items from January to September this year (based on Aliexpress, WeChat, and UnionPay data), "YOZM Greek Yogurt (Blueberry)" took the number one spot, surpassing the traditionally popular "Banana Milk." The trend of "K-Yogurt Mukbang," where people enjoy yogurt with fruit or cereal, has become popular on Chinese social networking services, leading to a surge in interest in Korean-style yogurt culture among foreign consumers.

In response, GS25 has combined the globally trending "Matcha Core" with its top-selling "YOZM Greek Yogurt" for foreign customers to create the "YOZM Low-Sugar Matcha Greek Yogurt." GS25 aims to attract global customers' palates with this premium yogurt that balances health and trendiness.

The YOZM Low-Sugar Matcha Greek Yogurt features matcha sourced from Jeju, delivering the deep aroma and rich flavor unique to matcha. The Greek yogurt base is made only with raw milk and lactic acid bacteria for a thick texture, and natural sweetener allulose is added to minimize matcha's characteristic bitterness. The sugar content is reduced to 2 grams, making it a healthy option. The price is 4,700 won.

Launched on October 15, this product sold over 3,000 units in just one day, quickly rising to second place in the yogurt category sales. Riding on this popularity, GS25 is running a 2+1 discount promotion through November 30.

Kim Dongwook, manager of the beverage and dairy products team at GS Retail, said, "We will lead trends with differentiated products in line with the K-food boom and enhance satisfaction for both domestic and international customers."

This content was produced with the assistance of AI translation services.