Adpopcorn Partners with Japanese QR Code Payment Service PayPay

K-Rewarded Ad Model Expands into the Japanese Market

Adpopcorn, the advertising monetization platform of IGAWorks, announced on October 21 that it has partnered with Japanese QR code payment service PayPay to officially launch "Rewarded Ads Plus" in the Japanese market this coming November.

Kim Heungtaek, CEO of Adpopcorn (left), and Teppei Watanabe, Head of Sales at PayPay Point Solution, are posing for a commemorative photo. Adpopcorn

"Rewarded Ads Plus" is a service that provides users with points redeemable at convenience stores and for online shopping, in addition to in-game items, when they watch ads within games. In Korea, the platform offered Naver Pay points as rewards, which are the most widely used, resulting in nearly double the ad participation rate and more than a 40% increase in users who consistently use the service.

Starting with this launch in Japan, Adpopcorn plans to introduce a Taiwan version in December and then expand its services to the North American market. PayPay points will be available exclusively in Japan, while other countries will have separate reward models tailored to their local markets.

Kim Heungtaek, CEO of Adpopcorn, stated, "This collaboration with PayPay marks an important starting point that demonstrates new possibilities for rewarded ads," adding, "We aim to make the K-rewarded ad model a global success story."

This content was produced with the assistance of AI translation services.