No Brand Burger Sells 200,000 "Amazing Gambas Burgers" Within One Month of Launch

Selling About 7,000 Units Daily,
Becomes a Popular Menu Item

Shinsegae Food announced on October 21 that its No Brand Burger's new menu item, the "NBB Amazing Gambas Burger," which was launched last month, has sold over 200,000 units within just one month of its release.

The NBB Amazing Gambas Burger is a limited-edition autumn menu item, in which No Brand Burger has reinterpreted the Spanish dish "Gambas al Ajillo," featuring shrimp, as a burger. With an average of about 7,000 units sold per day, cumulative sales surpassed 200,000 within one month of launch.

The two types of NBB Amazing Gambas Burgers quickly gained popularity as shrimp burgers featuring a combination of shrimp patties and whole shrimp. Among No Brand Burger's new menu items introduced this year, it recorded the second-highest sales after the Amazing Double. In particular, due to strong customer demand, the sales period for the NBB Amazing Gambas Shrimp Burger has been extended by one month, until November 27.

Shinsegae Food stated, "The 'NBB Amazing Gambas Burger' from No Brand Burger has received a great response from customers by reinterpreting gambas with seasonal shrimp as a burger," adding, "No Brand Burger will continue to introduce new menu items that provide customers with differentiated experiences."

This content was produced with the assistance of AI translation services.