Hongcheon County Proves K-Food Competitiveness at LA Korean Festival with Complete Sell-Out of Agricultural Products

Hongcheon County Showcases Outstanding Products at LA Korean Festival
Healthy Foods Made with Pristine Nature and Traditional Methods
Handmade Grain Snacks and Yakdoraji Cheong Captivate LA Korean Festival

Hongcheon County in Gangwon Province (Governor Shin Youngjae) has signaled a positive outlook for expanding into overseas markets by achieving the remarkable feat of selling out all excellent agricultural processed products from local small and medium-sized enterprises early at the 52nd LA Korean Festival, which they attended with the goal of expanding overseas market channels and strengthening export competitiveness.

Hongcheon County achieved the remarkable feat of selling out all excellent agricultural processed products from local small and medium-sized enterprises early at the 52nd LA Korean Festival, which they attended with the goal of expanding overseas market channels and strengthening export competitiveness. Provided by Hongcheon County

According to Hongcheon County on October 20, three leading regional agri-food companies, selected through a public offering for the county's export activation support project, participated in the festival, which was held for four days from October 16 to 19 in Koreatown, Los Angeles, United States.

The companies selected through the county's export activation support project were: Byeoltang Hangwa (Vice CEO Lee Sunho), Sanchonmaeul Agricultural Corporation (CEO Kim Jongcheol), and Bambachi Farm (CEO Kim Namguk, Director Kim Seongrae).

The participating companies received a great response from local Korean residents and international consumers with products that highlighted Hongcheon’s pristine natural environment and traditional processing methods.

Byeoltang Hangwa showcased handmade grain snacks using seven types of domestic grains, including perilla, black beans, adlay, pine nuts, barley, and brown rice. Its savory and crispy texture captivated local tastes, and it became the first among all provincial booths to sell out by the third day of the event, gaining popularity as a nutritious snack.

Sanchonmaeul Agricultural Corporation presented "Yakdoraji Cheong," made with three-year-old premium balloon flower root and rice syrup produced in Korea. Known as a health food effective for boosting immunity and relieving cough, this product attracted significant interest from local consumers and sold out on the final day of the event.

Companies within Hongcheon County have been selling all excellent agricultural processed products at the 52nd LA Korean Festival held from the 16th to the 19th. Provided by Hongcheon County

Bambachi Farm sold "Wild Pear Fermented Extract" and "Wild Pear Balloon Flower Juice," made by low-temperature fermentation of organic wild pears grown at an altitude of 720 meters in a pristine area of Naemyeon. With its sweet and tangy flavor, the product was enjoyed by people of all ages and gained great popularity not only among Korean residents but also among international customers.

Thanks to this enthusiastic local response, the participating companies drew attention by selling out all products early for the second consecutive year. In addition, through media interview requests and export consultation meetings with invited buyers, Hongcheon County was able to directly promote its excellent agricultural and processed products, further increasing its potential for overseas market entry.

Kim Namguk, CEO of Bambachi Farm, said, "It is very meaningful that products from our local companies received such a positive response from local consumers at the LA Korean Festival, one of the city's representative cultural events. We will continue to work hard to make the name of Hongcheon better known."

A Hongcheon County official stated, "It is very encouraging that Hongcheon County's agricultural processed products are being recognized for their competitiveness in overseas local markets. We will continue to actively support local small and medium-sized enterprises in their overseas expansion efforts to strengthen the foundation for exports."

Companies within Hongcheon County have been selling all excellent agricultural processed products at the 52nd LA Korean Festival held from the 16th to the 19th. Provided by Hongcheon County

Meanwhile, Hongcheon County is continuously promoting various export activation projects, including participation in the LA Korean Festival, support for obtaining overseas certifications, production of packaging materials and promotional materials, participation in overseas exhibitions, and operation of overseas product showrooms.

This content was produced with the assistance of AI translation services.