Daejeon Proves No.1 in Life Satisfaction... YouTube Series "Living in Daejeon" Surpasses 1.8 Million Views

Citizens Take the Lead in 30 Episodes
Authentic Stories of Real Life Resonate with Viewers

Photo by Daejeon City Provided

Daejeon’s citizen-participation YouTube series “Living in Daejeon,” which proves the city’s status as number one in city brand reputation and life satisfaction, has recorded a cumulative 1.8 million views, drawing an explosive response.

“Living in Daejeon,” a special YouTube project by Daejeon City, features a diverse range of citizens from all walks of life as the main characters, candidly sharing the city’s charms as they have experienced them firsthand. The series successfully wrapped up its first season.

From July for three months, the “Living in Daejeon” series produced a total of 30 episodes, capturing stories from citizens all across Daejeon. Breaking away from the traditional government-led promotional format, the series focused on vivid, real-life stories from citizens who directly benefit from Daejeon’s policies.

The results were explosive. The fresh approach and sincere voices resonated widely, pushing the cumulative view count past 1.8 million and earning praise for creating a new paradigm in municipal publicity.

Particularly popular were episodes featuring a baseball fan who said, “I love that Daejeon has become a special city for baseball,” residents who called Yudeungcheon Stream their “daily healing course,” a KAIST graduate student who said, “Quantum research was only possible in Daejeon,” newlyweds describing their married life as “like a dream,” and young people who said, “Daejeon is great for starting a business, for the arts, and for young professionals to settle down.”

Following the mega-hit success of season one, Daejeon City is immediately moving forward with production of season two. The next season, under the even more intriguing concept “Unexpected Things That Happen While Living Here,” will add entertaining elements to further deepen the storytelling and expand public engagement. The series will once again spotlight Daejeon’s overlooked charms and its transformation, as told by its citizens.

The official Daejeon City YouTube channel “Daejeon TV” will release the new season at the end of this month, showcasing just how many diverse happenings are taking place in this attractive and livable city.

Lee Jangwoo, Mayor of Daejeon, stated, “The stories of life shared directly by our citizens more than adequately explain why Daejeon ranks first in city brand reputation and life satisfaction. I ask for your continued interest so that we can share Daejeon’s bright future through season two as well.”

This content was produced with the assistance of AI translation services.