Dong-A Pharmaceutical Donates Sanitary Pads to Underprivileged Female Adolescents on Menarche Day
Feminine Care Brand "Tempo"
Dong-A Pharmaceutical announced on October 20 that its feminine care brand, Tempo, has donated sanitary pads to support underprivileged female adolescents who face difficulties purchasing feminine hygiene products, in recognition of Menarche Day.
Dong-A Pharmaceutical delivered a total of 16,800 packs of Tempo sanitary pads through G Foundation and Sangju City in North Gyeongsang Province. The product that accounted for the largest portion of this donation, "Tempo Wearable Overnight," has become a beloved item among consumers within just two years of its launch, with annual sales continuing to grow. Its free-size design, which widely covers the hips, and the comfort provided by 59 pleated bands have led to a high repurchase rate among consumers.
The "One Tempo Warmer" campaign by Dong-A Pharmaceutical began in 2020 in partnership with the NGO G Foundation and has continuously provided sanitary products to underprivileged female adolescents in Korea. Since 2021, the company has expanded its giving to include both Sangju City in North Gyeongsang Province and Dongdaemun District in Seoul, in an effort to promote coexistence with local communities and fulfill its social responsibility. To date, a total of 107,000 packs have been distributed.
The Tempo brand recently renewed the packaging of all its products with a sophisticated design and plans to further strengthen its social responsibility initiatives to guarantee menstrual rights and support healthy lives for women.
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A representative from Dong-A Pharmaceutical stated, "In honor of Menarche Day, we will continue to share so that female adolescents can experience menstruation in a healthy and confident way," adding, "Tempo aims to be more than just a sanitary pad brand, but a partner in protecting women's rights and health."
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