Shinhan Life Enhances Customer Convenience by Visualizing Insurance Claim Process
Shinhan Life announced on October 16 that it has improved the 'Shinhan SOL Life' application to visualize the insurance claim process, allowing customers to easily check the progress at a glance.
This year, Shinhan Life has been conducting a project to analyze and enhance the entire journey from insurance enrollment to claim filing from the customer's perspective, aiming to improve customer convenience. As part of this initiative, the company redesigned the app to make the insurance claim process-one of the services customers are most curious about-easier to understand.
The status tracking, which was previously divided into three stages-filing, claim review, and completion-has been subdivided into five stages: filing, supplement, review (on-site review), review completion, and processing completion. This information is now provided in an intuitive design with real-time updates. Key notifications are sent to customers via user-friendly alert messages, and a menu button linking to related work has been added within the alert messages so customers can check additional information, such as required supplementary documents.
Additionally, on the 'Integrated Insurance Payment Inquiry' screen, the coverage amounts from the past five years are displayed as annual graphs and by benefit type, making it easier for customers to understand and compare their coverage at a glance.
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A Shinhan Life representative stated, "We are prioritizing customer convenience and refining the insurance journey by breaking it down into more detailed stages to improve our operational processes. We will do our utmost to enhance customer-centric service levels at each stage of the journey."
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