[Today's New Arrivals] "Warmth Just by Wearing or Covering"... Shinsegae International's JAJU Heat-Generating Series

Enhanced Warmth with Moisture-Absorbing Heat-Generating Materials
Surface Temperature Rises Over 15 Degrees When Using Bedding

Shinsegae International announced on October 16 that its lifestyle brand JAJU has launched the 'JAJU Heat-Generating' series, which helps raise body temperature simply by wearing or covering with the products.

JAJU noted that the number of customers seeking heat-generating products has been increasing every year as record-breaking cold waves caused by abnormal weather patterns continue. In response, the brand has introduced a variety of heat-generating items.

The JAJU Heat-Generating series is available in a total of 36 types, including turtlenecks and T-shirts, pajamas and loungewear sets, underwear, and bedding. This series has passed functionality tests that confirmed an increase in the surface temperature of the fabric. When worn, the surface temperature of the clothing, underwear, and pajamas increased by up to +2.81℃, while the bedding showed a rise of up to +15.1℃ when used, proving its ability to provide warmth.

The signature apparel items, the 'Heat-Generating Soft Rib T-Shirt & Turtleneck,' are functional products that absorb sweat and moisture from the skin and release it as thermal energy. Made from a soft rayon-polyester blend and a special ribbed fabric with excellent stretch, these items offer a comfortable fit.

This season, for the first time, heat-generating functionality has been added to pajama products. The 'Heat-Generating Pajama Set' uses dralon yarn, which excels at moisture absorption and heat generation, to help prevent body temperature from dropping during sleep. With a heat retention rate of 27.2%, it provides a cozy sleeping environment even on winter nights. The peach-finished fabric enhances softness, and the use of non-fluorescent materials minimizes skin irritation.

The 'Heat-Generating Microfiber Bedding,' known for its soft texture, uses heat-generating fiberfill that offers about 1.8 times higher heat retention than regular comforters. This functional material absorbs body heat and emits warm far-infrared rays, providing a warm sleeping environment without electricity. For customers who prefer cotton, JAJU also offers the 'Heat-Generating Wool Cotton Bedding.'

In anticipation of the cold season, JAJU has organized a special promotion for the 'JAJU Heat-Generating' series. From October 16 to 29, the brand will hold the 'JAJU Festa' on Shinsegae International's digital platform, ShinsegaeV, offering up to 33% off all 'JAJU Heat-Generating' products, including heat-generating underwear, apparel, pajamas, and bedding.

A representative from JAJU at Shinsegae International stated, "Many customers typically associate heat-generating products only with thermal underwear, but the JAJU Heat-Generating series offers a new standard of soft, functional heat-generating items across a variety of products. With another harsh winter expected this year, we plan to continue introducing products that help customers stay warm and boost our sales."

This content was produced with the assistance of AI translation services.