Hyundai Mobis Social Media Content Wins Three Major Global Advertising Awards
Selected as Finalist at Cannes Corporate Media & TV Awards in France
SNS Video Content Wins Three Major Awards in France and the US
28.8 Million Views on YouTube and Other Online Platforms
A global social networking service (SNS) content video produced by Hyundai Mobis has been selected as a finalist at the Cannes Corporate Media & TV Awards in France. Among the many strong competitors, Hyundai Mobis was the only Korean company to make it onto the final winners list. With this achievement, Hyundai Mobis has secured three major global advertising awards this year.
On October 16, Hyundai Mobis announced that its self-produced video, "Move Improved," was named a finalist in the Corporate Online & Social Media Videos category at the 16th Cannes Corporate Media & TV Awards.
The Cannes Corporate Media & TV Awards is a prestigious advertising festival that has been held since 2010. This year, over 900 entries from 52 countries around the world competed fiercely. In the Corporate Online & Social Media Videos category, a total of six global companies, including Hyundai Mobis, were selected, with Hyundai Mobis being the only Korean company represented.
A global social networking service (SNS) content video produced by Hyundai Mobis has been selected as a finalist at the Cannes Corporate Media & TV Awards in France. Photo by Hyundai Mobis
View original image"Move Improved" by Hyundai Mobis is a three-part short-form video series introducing next-generation mobility technologies such as holographic windshield displays, human-centric interior lighting, and the e-corner system. The videos feature a couple encountering various inconveniences while driving, which are solved by Hyundai Mobis's innovative technologies.
The series is praised for naturally helping viewers understand complex mobility technologies by integrating them into everyday scenarios. The video has achieved a total of 28.8 million views through Hyundai Mobis's official global SNS channels, including YouTube, Instagram, and TikTok.
Additionally, the video swept awards at global content advertising festivals held in North America earlier this year. It won the Grand Prize at both the 2025 MUSE Creative Awards and the 2025 NYX Awards, which are design and creative awards.
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Hyundai Mobis continues to produce content that helps the general public become familiar with and understand mobility technologies, employing an online marketing strategy that leverages its own media channels to enhance accessibility. The official Hyundai Mobis YouTube channel, "MobisLive," recently surpassed 100,000 subscribers.
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