Korea Golf Course Management Association Signs Digital Transformation MOU with Greenit

Memorandum of Understanding for Structural Innovation in the Golf Industry
Aiming to Enhance Operational Efficiency and Customer Satisfaction
Joint Collaboration, Golf White Paper Research, and User Information Sharing

On October 15, the Korea Golf Course Management Association signed a memorandum of understanding with GreenIt for structural innovation in the golf industry and the digital transformation of golf courses.

This agreement aims to shift domestic golf course operations from analog to digital systems, thereby enhancing both operational efficiency and customer satisfaction. The two organizations have agreed to cooperate on establishing a digital operating system for the K-Golf industry, jointly research and produce a golf white paper for the Korea Golf Course Management Association, and share information according to different types of golf users.

Choi Dongho, chairman of the Korea Golf Course Management Association (left), and Park Juntae, CEO of GreenIt, are posing for a commemorative photo after signing a memorandum of understanding for the digital transformation of golf courses. Provided by Korea Golf Course Management Association

In particular, GreenIt will utilize its enterprise resource planning (ERP) system to analyze data on various types of golf users and support the digital operating model for the K-Golf industry promoted by the Korea Golf Course Management Association.

Chairman Choi Dongho stated, "Through this agreement, we have established a foundation for member golf courses to accelerate their digital transformation. The combination of GreenIt's technological capabilities and the association's industry network will further strengthen the future competitiveness of the K-Golf industry."

CEO Park Juntae also remarked, "Based on the association's expertise and industry credibility, we will drive innovation in golf course operations by expanding digital solutions."