Shinhan Asset Management CEO Cho Jaemin: "Achieved 10 Trillion Won in 4 Years Despite Top ETF Firms’ Competition"

'SOL ETF' Achieves Fastest 10 Trillion Won AUM Milestone in the Industry
Press Conference Highlights
Product Innovation at the Core of Success

"Shinhan Asset Management has surpassed 10 trillion KRW in assets under management (AUM) in the domestic exchange-traded fund (ETF) market in just four years since its entry. At the core of this achievement lies 'product innovation.'"

On October 15, at a press conference held at TP Tower in Yeouido, Seoul, Jae-Min Cho, CEO of Shinhan Asset Management, stated, "Despite competition from leading ETF management firms, we have firmly established our foundation by launching innovative products such as monthly dividend ETFs, materials·components·equipment (also known as 'SoBuJang'), and top 3 focused investment ETFs."

On this day, Shinhan Asset Management held a press conference to celebrate the SOL ETF surpassing 10 trillion KRW in net asset value in the shortest time in the industry. The company also announced 'SOL ETF 2.0,' outlining its achievements over the past four years and its core mid- to long-term growth strategies.

Jae-Min Cho, CEO of Shinhan Asset Management, is sharing the achievements of the past four years at the press conference celebrating the SOL ETF's industry-fastest milestone of surpassing 10 trillion won in net asset value.

CEO Cho remarked, "When Shinhan Asset Management entered the ETF market, hundreds of ETF products had already dominated the space," adding, "It was not easy for a new management company to enter and grow." He continued, "It was a difficult challenge to find and exploit gaps in the market," and emphasized, "The driving force behind our growth was undoubtedly 'product innovation.'"

Shinhan Asset Management was the first in the domestic ETF market to introduce monthly dividend products. CEO Cho explained, "In the United States, because each company has a different fiscal cycle, if you hold a certain level of U.S. stocks, it is possible to receive dividends every month. Inspired by this structure, we launched the first monthly dividend ETF in Korea, and it gained significant popularity by combining it with U.S. dividend stocks."

He continued, "There are many materials·components·equipment companies related to major industries such as semiconductors and secondary batteries. However, because access to information about these companies is limited, the investment barrier was relatively high." He added, "Therefore, we launched an ETF focused on materials·components·equipment, excluding large-cap stocks, which received a positive response from investors."

Shinhan Asset Management also introduced ETFs under the 'top 3 focused investment' concept. This approach involves concentrating investments on the top three promising companies within a specific theme or industry sector, aiming for results through 'selection and focus' rather than diversification.

CEO Cho stated, "At the time, ETFs related to the shipbuilding industry performed well in the market. The product concept itself was differentiated, and by subsequently targeting growth sectors such as AI, semiconductors, and quantum computing, we were able to secure a competitive edge in terms of returns."

This growth was not always smooth. CEO Cho confessed, "After breaking into a tough market and successfully launching products, the most challenging part was when leading firms countered by releasing similar products. I also understand that there were some invisible obstacles behind the scenes." He expressed regret, saying, "Such an atmosphere is spreading throughout the ETF market, making it increasingly difficult for new management companies to enter."

Shinhan Asset Management is now recognized as having established a strong brand presence in the ETF market. CEO Cho emphasized, "We manage multiple ETFs with more than 100 billion KRW in assets. As we have built a foundation of trust and preference among our clients for our brand, I have no concerns about future growth."

He concluded, "Shinhan Asset Management will continue to lead the market based on product innovation," expressing his confidence by saying, "We are ready to create new trends in the ETF market."

This content was produced with the assistance of AI translation services.