[Today’s New Product] CU Collaborates with Washington State’s Top Winery... Launches Saeng Michelle Chardonnay

"Ummmm!" Series: CU's Value-for-Money Private Label Wines
White Wine Highlighting Fruity Aromas
3,000 Won Launch Discount... Priced at 9,900 Won

CU, the convenience store chain operated by BGF Retail, announced on October 13 that it will launch the wine "Ummmm! Saeng Michelle Chardonnay," created in collaboration with the renowned Washington State winery, Chateau Ste. Michelle.

CU, ummmm Saeng Michel Chardonnay Wine. Provided by BGF Retail

Since January 2021, CU has been consistently introducing its own wine brand, "Ummmm!," which was the industry’s first to focus on a high-quality, cost-effective (value-for-money) concept.

Chateau Ste. Michelle, the partner for this 16th wine in the series, was established in 1934 and is the top premium winery in Washington State, setting the standard for American wine. The winery is known for its innovative winemaking techniques and offers a variety of wines in diverse styles.

The Saeng Michelle Chardonnay is a white wine that stands out for its smooth acidity and rich fruit aromas. It features a pronounced peach aroma and a subtle floral scent reminiscent of white blossoms. According to the company, it pairs well not only with brie cheese, grilled shrimp, and oil-based pasta, but also complements a variety of Korean dishes.

To celebrate the launch of the Michelle Chardonnay, CU will offer it at a special price of 9,900 won, a 3,000 won discount. Jang Inhye, liquor team merchandiser at BGF Retail, said, "By introducing a high-quality wine in collaboration with a renowned winery at a reasonable price point in the 10,000-won range, we aim to take the lead in the wine market within the industry. We will continue to offer cost-effective, high-quality wines that customers can trust."

This content was produced with the assistance of AI translation services.