Hanam City Characters Dress Up in Fashion... Warm Sharing in Collaboration with SPAO

A collaborative T-shirt launched by a local government and a fashion brand sold out completely in just three days, returning as a gesture of warmth for neighbors during the chilly autumn. Hanam City and SPAO are at the center of this achievement, demonstrating what a "virtuous cycle of coexistence" created by citizens and businesses looks like by giving back the success of effective city branding to the local community.

Hanam City held a donation ceremony to deliver 500 functional thermal underwear 'Warmtech,' prepared with the project’s proceeds, to low-income multicultural families and vulnerable groups in the region, in collaboration with SPAO on the 1st. Photo by Hanam City

On October 1, Hanam City held a donation ceremony with SPAO to deliver 500 functional thermal underwear "Warmtech," purchased with the project’s proceeds, to low-income multicultural households and vulnerable groups in the region. According to the city’s announcement on October 2, the donated "Warmtech" items will be distributed to those in need through local administrative welfare centers, the Infinite Care Center, and the Food Bank.

This collaborative effort, which became the seed for this act of sharing, was launched on September 5 to commemorate the opening of the SPAO Starfield Hanam branch. The T-shirts, featuring Hanam City’s official characters "Hanami & Bangwool" alongside SPAO’s signature character "Woody," captivated visitors with their cute design from the very first day of release.

Word-of-mouth spread rapidly, especially among young people, drawing in families over the weekend. As a result, the initial batch of 300 shirts sold out completely within just three days. Currently, due to overwhelming popularity, an additional 400 shirts have been restocked and sales are ongoing.

Lee Hyunjae, Mayor of Hanam City, stated, "It is very meaningful that the Hanam City characters loved by citizens have led to such a warm act of sharing. I hope that, like this collaboration, a participatory donation culture-where brands share their value with citizens-will continue to spread."

This content was produced with the assistance of AI translation services.