Lotte World Partners with LINE Pay to Enhance Payment Convenience for Foreign Tourists

Mobile Payment System with 12 Million Users
Seeking to Enhance Benefits for Theme Park Visitors

Lotte World announced on October 2 that it has signed a Memorandum of Understanding (MOU) with LINE Pay to enhance payment convenience and benefits for foreign tourists visiting South Korea.

Park Misook, Head of Marketing Division at Lotte World (left), and Oh Dongbin, Head of Global Business for LINE Pay Taiwan, are posing for a commemorative photo after signing a Memorandum of Understanding (MOU). Provided by Lotte World

LINE Pay is Taiwan's leading mobile payment system, with approximately 12 million users. Through this agreement, the two companies aim to improve mobile payment accessibility and convenience for foreign tourists visiting Lotte World, and to encourage more visits to Lotte World locations by offering a variety of exclusive benefits linked to LINE Pay payments.

Lotte World, which is currently pursuing various marketing activities to attract foreign tourists, plans to introduce not only the Lotte World brand but also its unique content experiences through the LINE Pay platform, providing a wide range of experiences to LINE Pay users. In addition, both companies intend to establish a long-term cooperative relationship by exploring joint marketing initiatives such as sharing tourism data in the future.

Park Misook, Head of Marketing Division at Lotte World, stated, "This agreement will serve as an opportunity to provide more convenient services to international tourists and enhance Lotte World's global competitiveness. We will work together with LINE Pay to launch various marketing activities and offer special experiences to visitors."

This content was produced with the assistance of AI translation services.