Musinsa Standard Surpasses 30 Offline Stores

Official Opening on October 2 at Lotte Department Store Pyeongchon Branch, Floors 1-2
Surpasses 30 Offline Stores
11 New Stores Launched This Year... Expanding into Key Regional Commercial Districts

Musinsa announced on October 2 that its brand "Musinsa Standard" would open its 30th offline store on the 1st and 2nd floors of Lotte Department Store Pyeongchon Branch. This is the 11th new store launched this year alone.

Lotte Department Store Pyeongchon Branch is one of the key commercial districts in the southern part of the Seoul metropolitan area. It is directly connected to Beomgye Station on Subway Line 4 and is surrounded by large residential complexes, ensuring stable demand. In particular, its proximity to Rodeo Street, the busiest area in Anyang, and the Pyeongchon academy district results in a high volume of young customers in their teens and twenties.

The 30th offline store of Musinsa Standard, 'Lotte Department Store Pyeongchon Branch,' opened on the 2nd. Provided by Musinsa

At the Lotte Department Store Pyeongchon Branch, Musinsa Standard will showcase its major product categories, including men's, women's, home, beauty, and kids' lines. To celebrate the opening, events and discount promotions will be held for three days from October 2 to 4. One hundred limited "Super Bags," each filled with popular products worth approximately 300,000 won, will be sold for 49,900 won each.

Musinsa Standard first entered the offline market by opening its Hongdae store in 2021. The following year, in 2022, it opened a store in Gangnam. Since 2023, the brand has expanded its presence in regional hubs by opening a store on Dongseongno in Daegu.

Recently, Musinsa Standard has been increasing its presence in key commercial areas outside of Seoul. Currently, it operates 12 shop-in-shop stores in department stores and large shopping malls in the Gyeonggi and Incheon regions. This year, the brand has continued to open new stores outside the Seoul metropolitan area, including Hyundai Department Store Ulsan Branch in February, Galleria Timeworld Branch in May, and Connect Hyundai Cheongju Branch in June. The number of stores outside Seoul is more than 2.5 times that of those within Seoul. Last month, Musinsa Standard surpassed a cumulative total of 2 million visitors across its 28 stores.

A Musinsa Standard representative stated, "The number of new members who joined Musinsa after visiting our stores has doubled compared to last year, proving that offline stores are a key touchpoint for acquiring new customers and expanding brand experience. We plan to accelerate store expansion outside of Seoul so that more customers can experience Musinsa Standard up close."

This content was produced with the assistance of AI translation services.