[Today’s New Release] Hollys Unveils Mascot "Hollybear" Merchandise

Two New Products: "Hollybear Figure Keyring" and "Hollybear Keyring Card Wallet"

Hollys announced on September 30 that it will unveil a merchandise lineup featuring its brand mascot, "Hollybear," and launch a set promotion.

On September 24, Hollys revealed a new design for its brand mascot, Hollybear, and introduced menu items inspired by the character. Both the character story and the new menu items reflecting Hollybear received significant attention immediately after their release. Building on this momentum, Hollys is launching new merchandise featuring Hollybear to further strengthen its presence as a brand mascot.

The Hollybear merchandise, which will be released starting October 1, consists of products designed to bring Hollybear closer to everyday life. The lineup includes two items: the "Hollybear Figure Keyring" and the "Hollybear Keyring Card Wallet." Reflecting the Millennials & Gen Z trend of "bag decoration," both items are designed as keyrings. They feature a carabiner-style keyring for easy attachment, allowing customers to express their personal style effortlessly.

The "Hollybear Figure Keyring" is a three-dimensional keyring that combines the adorable Hollybear with coffee-themed accessories. It highlights Hollybear's warm and lovable image, featuring details like a mug, a takeaway cup, and a heart-shaped charm, making it highly collectible. The "Hollybear Keyring Card Wallet," released alongside, comes in two designs: a brown version featuring Hollybear's color and face, and an ivory version depicting Hollybear wearing Hollys' signature red crown. With a soft texture and compact size, the wallet allows for easy storage of cards and small personal items.

To celebrate the launch of the new merchandise, a promotional discount will be offered on beverage and merchandise sets. Customers who purchase both a Hollybear merchandise item and a beverage can enjoy a 17% discount compared to the regular price. The set discount applies to seven beverages: Cafe Americano, Cafe Latte, Vanilla Delight, Dolce Latte, Black Aria Americano, Black Aria Deep Latte, and Hazelnut Choco Cream Latte.

A Hollys representative stated, "We are introducing a practical merchandise lineup that is easy to use, hoping Hollybear will be a part of our customers' daily lives. Hollys will continue to offer a variety of menu items and merchandise featuring Hollybear, making every effort to ensure customers can experience Hollys in their everyday routines."

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