McDonald's "Taste of Korea" Menu Surpasses 30 Million Cumulative Sales

Established as the Industry's Leading "Loconomy" Model
Generated KRW 61.7 Billion in Social Value and Procured Over 1,000 Tons of Local Produce

Korea McDonald's announced on September 30 that its flagship local sourcing project menu, "Taste of Korea," surpassed 30 million cumulative sales as of this month.

"Taste of Korea" was launched with the aim of providing customers with fresh and unique flavors using high-quality locally sourced ingredients, while also offering stable sales channels for local farmers.

Korea McDonald's flagship local sourcing project, the "Taste of Korea" menu, has surpassed a cumulative sales volume of 30 million units as of this month.
[Photo by Korea McDonald's]

Ingredients such as sweet potatoes, garlic, and green onions-regional specialties that are relatively uncommon in burgers-have been reinterpreted and developed into menu items. This initiative has been recognized as a successful localization model, as it is the only McDonald's menu worldwide to explicitly include the region's name in the product title. The advertising campaign also drew attention by featuring local farmers themselves as models.

Burgers introduced through the "Taste of Korea" project so far include the Changnyeong Garlic Burger, Boseong Green Pork Burger, Jindo Green Onion Cream Croquette Burger, Jinju Chili Cream Cheese Burger, and Iksan Sweet Potato Mozzarella Burger. Beverage offerings include the Naju Pear Chiller, Hallabong Chiller, Yeongdong Shine Muscat McFizz, and Suncheon Plum McFizz.

The "Taste of Korea" project has also been recognized for its achievements in creating social and economic value. According to an analysis by impact measurement agency Triplelight, the project generated a total of 61.7 billion won in social and economic value over the past four years since 2021. The amount of agricultural products procured for the project exceeded 1,000 tons as of this year.

Korea McDonald's stated, "Thanks to the ongoing support of customers who resonated with the project's authentic purpose, 'Taste of Korea' has been able to grow together with local farmers. We will continue to discover excellent ingredients from across the country, staying true to our mission of 'enhancing burger flavors while supporting our farmers,' and further strengthening our role as a leading example of 'loconomy' in the industry."

This content was produced with the assistance of AI translation services.