NH Investment & Securities Changes Trading System and Website Address
NH Investment & Securities announced on September 29 that, following the rebranding of its mobile trading system (MTS) brand 'QV (Cube)', it has also completed the change of its home trading system (HTS) brand and website address.
NH Investment & Securities plans to enhance its corporate brand image and recognition through 'N2 (En-Two)'. The HTS brand has also been changed from 'QV' to 'N2', and users will be able to see the new icon image from the moment they access the HTS. The website address has been updated to intuitively reflect the company's role as a securities business within the NH Nonghyup Financial Group. With the website address change, employees' email addresses have also been updated to match.
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By transitioning from the long-used QV brand to N2, NH Investment & Securities aims to expand customer touchpoints and strengthen communication through consistent messaging across various channels. Yoon Byungwoon, CEO of NH Investment & Securities, stated, "N2 is a brand that intuitively brings NH Investment & Securities to mind, so we expect it to be highly effective in communicating with customers. We plan to utilize N2 across a wider range of touchpoints to further increase brand recognition for NH Investment & Securities."
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