"The Legend Returns"... Hyundai Launches Sonata The Edge with Enhanced Convenience Features

A Wide Range of Convenience and Safety Features Now Standard
Gasoline Models Starting at 28.26 Million Won, Hybrids from 32.70 Million Won

On September 29, Hyundai Motor Company announced the launch and commencement of sales for the 2026 Sonata The Edge, an updated version of Korea’s representative mid-size sedan. The company has added a new “S” trim, which features highly popular specifications, and has made a variety of convenience and safety features standard across each trim level.

2026 Sonata The Edge. Hyundai Motor Company

The S trim, based on the entry-level “Premium” trim, comes standard with a 12.3-inch cluster and navigation system, Blind-Spot Collision-Avoidance Assist, Highway Driving Assist, ventilated front seats, and dual full auto air conditioning.

Additionally, the Premium trim now includes Forward Collision-Avoidance Assist, Smart Cruise Control, an electrochromic rearview mirror (ECM room mirror), and trunk lid lighting.

The mainstay “Exclusive” trim now offers Remote Smart Parking Assist, Surround View Monitor, Blind-Spot View Monitor, Parking Distance Warning (side), and Rear Parking Collision-Avoidance Assist as standard convenience and safety features. The top-tier “Inspiration” trim is further enhanced with standard Nappa leather seats and metal pedals for a more premium feel.

Hyundai Motor Company is also offering “Display Themes,” which allow customers to change the cluster and infotainment design, through the Bluelink Store. In addition, a new “Sonata 40th Anniversary Display Theme” featuring past generations of the Sonata has been introduced.

Prices for the Smartstream gasoline 2.0 model are as follows: Premium at 28.26 million won, S at 29.56 million won, Exclusive at 32.60 million won, and Inspiration at 35.49 million won. For the 1.6 Turbo model: Premium at 28.92 million won, S at 30.22 million won, Exclusive at 33.26 million won, Inspiration at 36.15 million won, and N Line at 36.74 million won.

For the hybrid model, reflecting tax benefits, prices are: Premium at 32.70 million won, S at 33.71 million won, Exclusive at 36.74 million won, and Inspiration at 39.79 million won.

2026 Sonata The Edge. Hyundai Motor Company

Meanwhile, to coincide with the launch of the new Sonata, Hyundai Motor Company is running a digital campaign titled “The Legend of ONATA is Back,” with the “S” missing from the name. This video campaign is inspired by a social phenomenon from the late 1990s, when rumors spread that keeping the “S” emblem from the Sonata would help students get accepted into their desired universities. The campaign expresses the hope that all the “S” wishes of customers will come true. Until the end of October, customers who sign a contract for a hybrid vehicle will be eligible for a “Warranty Plus” program, which offers an extended warranty through a drawing.

A Hyundai Motor Company representative stated, “By adding the S trim, which is rationally configured with essential features that are in high demand, and making various convenience features standard, we have enhanced the overall product competitiveness. We hope customers will experience the strengthened value and reasonable pricing of the Sonata, a mid-size sedan that has been beloved for 40 years.”

This content was produced with the assistance of AI translation services.