Jeonnam Specialty Products Expand Recognition in China

Jeonnam Permanent Sales Center Opens in Qingdao
Over 40 Processed Products Including Seafood and Beverages Offered
Stable Sales Channel and Expansion of K-Food Consumption Anticipated

Permanent Sales Center Jeonnam, Qingdao, China. Provided by Jeonnam Province

Jeonnam Province announced that on September 25, it opened the "Jeonnam Permanent Sales Center & Namdo Cafe Qingdao Branch" in Chengyang District, Qingdao, Shandong Province, China, to secure a stable sales channel for Jeonnam’s premium agricultural and marine products in China and to promote the spread of K-Food consumption.

The Qingdao Permanent Sales Center features more than 40 products, including ready-to-eat abalone porridge made from Jeonnam’s signature abalone, as well as seaweed, laver, kelp, green tea, citron tea, and a variety of processed agricultural beverages.

Qingdao, a major city in Shandong Province with a population of approximately 10 million, is home to one of the largest Korean expatriate communities in China. With the steady rise in demand for Korean food, awareness and sales of Jeonnam’s agricultural and marine products are expected to grow not only among Korean residents but also among local consumers.

The opening ceremony on the 25th was attended by key figures such as Kim Dongcheol, Director of the Jeonnam China Office; Han Seunghee, CEO of Qingdao aT Logistics Co., Ltd.; Yang Jaekyung, President of the Qingdao Korean Association; and Kim Moonkyu, President of the Qingdao Honam Association. The event included an introduction to store operations, product presentations, and tasting sessions, which received an enthusiastic response from local attendees.

Shin Hyungon, Director of International Cooperation at Jeonnam Province, stated, "The Qingdao Permanent Sales Center will serve as a hub for Jeonnam’s agricultural and marine products to enter the Chinese market. We will continue to support both Korean residents and local consumers so they can easily access Jeonnam’s premium products through tasting events and group purchase promotions."

As of August 2025, Jeonnam’s agricultural and marine product exports to China reached 90 million dollars, marking a 10.9% increase compared to the same period last year. Currently, there are four permanent sales centers operating in China, including the newly opened Qingdao center.

This content was produced with the assistance of AI translation services.