Kumho Tire Launches "Neighbor Love Campaign" for Chuseok

Delivery of Ritual Items to Elderly Living Alone Near Gwangju and Gokseong Plants

Kumho Tire announced on September 25 that, in celebration of the Chuseok holiday, it had launched the "Neighbor Love Campaign," delivering ritual items and food worth 10 million won to approximately 200 elderly people living alone near its Gwangju and Gokseong plants.

Kumho Tire held a ceremony to deliver ceremonial food items for the elderly living alone in the region at the Gokseong Ip-myeon Office ahead of Chuseok. From the left in the photo are Yoon Hyunseok, Kumho Tire Gokseong Management Team Leader, and Park Sangcheol, Gokseong Ip-myeon Chief. Photo by Kumho Tire

This event was organized to help vulnerable groups living near the Gokseong and Gwangju plants enjoy a warm holiday. The delivery ceremonies were held at the Gokseong Ip-myeon Office in the morning and at the Eoryong-dong Administrative Welfare Center in Gwangsan-gu, Gwangju, in the afternoon.

Now in its 24th year, the "Neighbor Love Campaign" is one of Kumho Tire's signature community support initiatives. Since its launch during Chuseok in 2002, the company has consistently delivered ritual items to elderly people living alone for both Lunar New Year and Chuseok holidays every year. To date, Kumho Tire has provided ritual items to approximately 11,400 neighbors.

Kim Jaeho, Gwangju Management Team Leader at Kumho Tire, said, "Although it may be a small gesture, we hope it can provide some comfort to our neighbors in need and help everyone enjoy a joyful and warm holiday. We will continue our efforts to become a company that grows together with the community, in gratitude for the support and affection shown to Kumho Tire by local residents."

In addition to delivering ritual items for the holidays, Kumho Tire continues its community outreach by sharing kimchi through the "Neighbor Love Kimchi Sharing" program at the end of the year. The company is also actively engaged in various social contribution activities, such as offering free tire inspections, thereby fulfilling its role as a local enterprise.

This content was produced with the assistance of AI translation services.