Samsung C&T Resort Division Unveils Landscape Differentiation Strategy at Architects Association Lecture

Annual Lecture Hosted by the Korean Institute of Architects
Presenting Directions for Differentiated Landscape Strategy
Attended by Over 100 Representatives from Business and Academia

On September 25, Samsung C&T’s Resort Division announced that its landscape architecture brand, Everscape, presented its landscape differentiation strategy at the ‘2025 KIA Lecture’ hosted by the Korean Institute of Architects.

The KIA Lecture, a program launched last year to enhance architects’ expertise and spread industry trends, is themed this year as ‘Architecture of Thought, Shared Cities, and the Nation’s Future.’ Leading domestic and international companies, architects, and faculty members are participating in a series of lectures. This marks the first time a specialized landscape architecture company has taken part in the lecture series.

Jeon Jaehyun, head of the Green Space Solution (GSS) team in the Resort Division at Samsung C&T, presenting at the 2025 KIA Lecture held at the Samsung Electronics Seocho Building Grand Auditorium on the 23rd. Samsung C&T.

At the event held on the 23rd at the Samsung Electronics Seocho Building Grand Auditorium, attended by over 100 representatives from industry, institutions, and academia, Jeon Jaehyun, head of the Green Space Solution (GSS) team in the Resort Division at Samsung C&T, served as the main presenter. He introduced Everscape’s future-oriented landscape differentiation strategy, sharing examples from various landscape architecture projects.

Jeon stated, “Differentiation in landscape architecture should go beyond aesthetics to encompass coexistence with nature, user experience, and the enhancement of quality of life. Everscape will continue to expand sustainable landscape spaces where humans and nature are in harmony, drawing on expertise accumulated through diverse projects.”

Samsung C&T’s Resort Division has provided total green solutions from project planning and design to construction at numerous sites-including Maple Xi, Gangneung Shilla Monogram, and Wangil Station Royal Prugio-building on over 50 years of landscape architecture experience, including the development of the Everland complex. The division also launched the specialized landscape brand Everscape, which has received honors such as the Red Dot Design Award and the Grand Prize from the Korea Landscape Awards.

This content was produced with the assistance of AI translation services.