Hankook Tire Sponsors Prestigious Football Awards "Ballon d'Or" for Second Consecutive Year

Strengthening Sports Marketing Through Global Partnerships

Hankook Tire & Technology announced on the 22nd (local time) that it will participate as the official sponsor for the second consecutive year at the world's most prestigious football awards ceremony, the "2025 Ballon d'Or," held at the Ch?telet Theatre in Paris, France.

Hankook Tire & Technology announced on the 22nd (local time) that it will participate as the official sponsor for the second consecutive year at the world's most prestigious football awards ceremony, the "2025 Ballon d'Or," held at the Ch?telet Theatre in Paris, France. Hankook Tire

The Ballon d'Or is the most prestigious award in the world, presented to the football player who has delivered the best performance of the year.

At this year's ceremony, the "Hankook" brand logo will be displayed in key areas such as the red carpet and media zones. The company also plans to further expand its connection with global sports fans through marketing activities utilizing the official digital channels of the Union of European Football Associations (UEFA) and Hankook Tire.

By serving as the official sponsor of the Ballon d'Or for two consecutive years, Hankook Tire aims to further solidify the premium status of its global unified brand, "Hankook." In particular, the company plans to enhance its global premium image by generating brand synergy through partnerships with such symbolic events that attract the attention of the football world.

A representative from Hankook Tire stated, "We are leading global sports marketing through partnerships with the world's top football leagues and clubs," adding, "We are raising brand awareness through partnerships with the 'UEFA Europa League' and 'UEFA Europa Conference League' organized by the Union of European Football Associations, Germany's prestigious Bundesliga club Borussia Dortmund, and Saudi Arabia's Al Ittihad, among others."

This content was produced with the assistance of AI translation services.