Shinsegae Uijeongbu Branch Renovates Women’s Fashion Hall: Largest Update in 13 Years

Renovated 1,500-Pyeong Space
Expanded Young Fashion Brands
Trendy, Stylish Interior for a Younger Crowd
Fewer Brands, But Average Store Size Increased by 20%
Promotions Until the 25th, Including 10% Discount Coupons

Shinsegae Department Store announced on the 22nd that it has renovated the women’s fashion specialty hall on the 5th floor of its Uijeongbu branch.

Shinsegae Department Store Uijeongbu Branch. Provided by Shinsegae Department Store

This renovation, the largest since the Uijeongbu branch opened in 2012, covers an area of 4,959 square meters (about 1,500 pyeong) and marks the first major update in 13 years. The key focus is a significant expansion of “young fashion” brands that reflect the latest trends. The company explained that this strategic shift comes in response to a sharp increase in newlywed couples in their 20s and 30s and single-person households, following the recent move-in of 42,000 new apartment units in the vicinity over the past three years.

Through the renovation, a total of more than 50 brands have been reorganized. Notably, a large number of young fashion brands are making their debut in the northern Gyeonggi Province market for the first time. Highlights include designer Choi Beomseok’s modern casual brand “General Idea,” “Artid,” known for celebrity airport fashion, and the select shop “Hakohouse,” which features brands such as Matin Kim, J.Chung, and Depound.

The domestic SPA (Specialty retailer of Private label Apparel) brand “8Seconds” has opened a mega shop covering 496 square meters (about 150 pyeong). In addition, “Bonanza Coffee,” one of Germany’s top three coffee brands, is making its first appearance at the Uijeongbu branch. While the number of brands has been reduced from around 60 to over 50, the average size of each store has increased by more than 20%.

Interior of the women's fashion specialty hall at Shinsegae Department Store Uijeongbu Branch, renovated for the first time in 13 years since its opening. Provided by Shinsegae Department Store

Until the 25th, a special promotion will be held to celebrate the renovation. First, customers who spend over 100,000 won at newly opened brands will receive a 10,000 won discount coupon. Those who spend 300,000 won, 600,000 won, or 1,000,000 won or more will receive 7% of their purchase amount back in Shinsegae Rewards. Additionally, customers who upload photos of the renovated 5th-floor brand stores or floor views to their Instagram account with the hashtags #ShinsegaeUijeongbu, #5thFloorYoungFashion, and #RenovationOpen will receive a Bonanza Coffee voucher.

Furthermore, customers who leave a three-line acrostic poem using one of four keywords (Shinsegae/Uijeongbu/Young Fashion/Renovation) on the “Sleuiseang” (Wise Uijeongbu Life) community page in the Shinsegae Department Store application will be entered into a drawing to win prizes such as movie tickets, bakery or coffee vouchers, and food & beverage discount coupons.

Lee Yonghwan, manager of Shinsegae Department Store Uijeongbu Branch, stated, “With this renovation, Shinsegae Uijeongbu Branch has become a new fashion hub in the northern Gyeonggi Province market,” adding, “We will continue to introduce differentiated brands and stylish spaces tailored to young customers, establishing ourselves as the region’s premier shopping landmark.”

This content was produced with the assistance of AI translation services.