Gijang County and Southeast Regional Radiation Medical Center Join Hands to Promote Wellness Medical Tourism in Busan

Moving Beyond One-Off Festivals
Toward a Year-Round, Wellness-Oriented Festival Model

Gijang County (Governor Jung Jongbok) signed a "Business Agreement to Promote Wellness Medical Tourism in Gijang County" with the Southeast Regional Radiation Medical Center (Director Lee Changhun) on September 16, 2025.

Gijang County and the Southeast Regional Radiation Medical Center are signing a "Business Agreement to Promote Wellness Medical Tourism in Gijang County." Provided by Gijang County

Through this agreement, the county plans to transform its existing festivals-which have been criticized for being one-off events with limited resident satisfaction and little impact on the local economy-into sustainable wellness-oriented festivals.

Under the agreement, the two institutions will cooperate in the following areas: providing health and medical services to residents and visitors; jointly operating health promotion programs for the local community; and collaborating on wellness tourism promotion and joint marketing. Gijang County will provide administrative support, while the medical center will be responsible for supplying professional personnel and equipment.

Starting with this agreement, the county plans to accelerate the establishment of a "wellness-type festival" model by organizing year-round festival programs focused on medical care and healing, including marine wellness experiences, health and healing content, and cultural and artistic therapy.

In particular, by combining clean beaches with the region's medical and wellness infrastructure, Gijang County aims to grow into a nationwide hub city for wellness.

Lee Changhun, Director of the Southeast Regional Radiation Medical Center, said, "I hope this will provide tangible health benefits to residents while also contributing to the promotion of wellness tourism. We will work together with Gijang County to support regional development."

Governor Jung Jongbok emphasized, "I hope this agreement will not only improve residents' health and quality of life, but also serve as a catalyst for Gijang County to emerge as a wellness medical tourism city. We will create a new growth engine for the local economy that goes beyond festivals."

This content was produced with the assistance of AI translation services.