"Ioniq 5 Safety in the Spotlight"... Hyundai Motor and Kia Set New Sales Record in the U.S.

The Secret Behind Record U.S. Sales in August: "Safety"

The industry analyzes that the record-high sales achieved by Hyundai Motor and Kia in the U.S. market last August were driven by positive word-of-mouth from customers who personally experienced the vehicles' safety features.

According to the industry on September 17, Hyundai Motor and Kia achieved a combined monthly sales record of 179,455 units in the U.S. in August, up 10.9% from the same month last year.

At the same time, sales of eco-friendly vehicles by Hyundai Motor and Kia reached 49,996 units in August, a 51.8% increase year-on-year, setting a new monthly record. The share of eco-friendly vehicles in their total sales also reached an all-time high of 27.9%.

The industry evaluates that the outstanding safety and superior product quality of Hyundai Motor Group's vehicles have led to increased consumer choice in the U.S. In particular, the Ioniq 5, which accounted for nearly half of Hyundai Motor and Kia's electric vehicle sales, has drawn attention for its proven safety performance, verified through real-life owner experiences and crash test evaluations.

SNS post capture related to Ioniq 5 accident. Provided by Hyundai Motor Group.

Last month, a social network service (SNS) user active under the name "Shane Barrett" shared his personal accident experience. He was driving an Ioniq 5 at the time, with his 18-month-old twins in the car.

He wrote, "I was in a major accident, but the Ioniq 5 did its job by keeping my family, especially my 18-month-old twins in the back seat, safe."

He reported that although a pickup truck crashed into the Ioniq 5 at high speed, all family members in the car suffered only minor scrapes and no serious injuries. The photos he released with his post show the rear of the Ioniq 5 damaged from the accident, along with the pickup truck involved.

In the photos, despite the rear bumper and trunk of the Ioniq 5 being severely crumpled and damaged from the impact, the passenger compartment and the child seats installed in the back seat remained intact.

The Ioniq 5 demonstrated its top-level safety by earning the "Top Safety Pick+" rating in the crash test results announced by the Insurance Institute for Highway Safety (IIHS) in the U.S. in March this year.

In the crash test results announced by IIHS this year, a total of 14 models received the TSP+ rating, including seven from Hyundai Motor, four from Genesis, and three from Kia. Hyundai Motor Group was recognized for its outstanding safety.

This content was produced with the assistance of AI translation services.