SPC Group Breaks Ground on Texas Bakery Plant in U.S., Operations to Begin in 2027
Investing 90 Billion Won to Establish a Production Base in Texas
First-Phase Production Facility of 17,000 Square Meters to Begin Operation in 2027
Planned Expansion to 28,000 Square Meters by 2029
SPC Group, which operates Paris Baguette, announced on September 17 that it held a groundbreaking ceremony at the site of its bakery factory located in the Highpoint Business Park industrial complex in Burleson, Johnson County, Texas. The ceremony was attended by Chris Fletcher, Mayor of Burleson; Christopher Boedeker, Johnson County Judge; Do Kwangheon, Head of the Dallas Office of the Consulate General of the Republic of Korea in Houston; Hur Youngin, Chairman of SPC Group; Hur Jinsoo, CEO of Paris Baguette; and Darren Tipton, Head of the North American Division.
This investment was actively pursued following a request by then-U.S. President Donald Trump in 2019, who encouraged Korean business leaders to invest in the United States during his visit to Korea. Paris Baguette reviewed the establishment of a local factory and will build a production base in Texas with an investment of 208 million dollars (approximately 290 billion won).
The factory will begin operating its first-phase production facility, covering 17,000 square meters, in 2027, and is planned to expand to 28,000 square meters by 2029. SPC Group purchased a 150,000-square-meter site in February and secured up to 14 million dollars (approximately 20 billion won) in incentives from Johnson County and the City of Burleson. The design and construction will be handled by JE Dunn, a major U.S. construction company.
SPC Group expects the Texas factory to serve as a key base for expanding to 1,000 stores across North America and for future entry into the Central American market. Currently, Paris Baguette operates approximately 250 stores in the United States and Canada.
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A Paris Baguette representative stated, "The Texas factory will deliver fresh, healthy, and delightful flavors to more American consumers and serve as a forward base for becoming the leading global bakery brand," adding, "We will make every effort to contribute to the local community's development by upholding safety, quality, innovation, and sustainability as our core values."
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